Name:
Obsidian
Hex:
#191919
RGB:
25/25/25
CMYK:
0/0/10/92
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Name:
White
Hex:
#FFFFFF
RGB:
255/255/255
CMYK:
0/0/0/0
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Name:
Jet
Hex:
#363635
RGB:
54/54/53
CMYK:
0/0/2/79
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Name:
Silver
Hex:
#A1A1A0
RGB:
161/161/160
CMYK:
0/0/1/37
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Name:
Platinum
Hex:
#E7E7E7
RGB:
231/231/231
CMYK:
0/0/0/9
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Name:
Gold
Hex:
#F0C004
RGB:
240/192/4
CMYK:
0/20/98/6
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Our extended primary palette consists of Obsidian, Jet, Silver, Platinum and White, forming the backbone of our brand’s visual identity. These colors create a clean and modern aesthetic, ensuring that our Gold accent color stands out when used. This neutral foundation is applied extensively across our website, slide decks, and other brand collateral, maintaining a professional and polished look.
Use black text when placing copy on a White, Platinum, or Silver background. Use white text when placing copy on a Jet or Obsidian background.
Gold is our signature color, representing excellence, prestige, and confidence. It serves as a striking accent throughout our brand materials, adding vibrancy and distinction to an otherwise neutral foundation.
To provide versatility in design, Gold is supported by:
Gold – a lighter tint that brings softness and subtlety when needed.
Noble Orange - leaning into the warmth and vividness of the element.
Molten Red - a rich, novel red to accompany gold.
Steel blue - the cooling accent for balance.
Always use black text when it appears against a Gold background.
Gold should be used sparingly as an accent to highlight key elements, ensuring it retains its impact. The neutral tones provide structure and clarity, supporting a consistent and elegant brand presence across all touchpoints.
