Primary palette

Our extended primary palette consists of Obsidian, Jet, Silver, Platinum and White, forming the backbone of our brand’s visual identity. These colors create a clean and modern aesthetic, ensuring that our Gold accent color stands out when used. This neutral foundation is applied extensively across our website, slide decks, and other brand collateral, maintaining a professional and polished look.

Use black text when placing copy on a White, Platinum, or Silver background. Use white text when placing copy on a Jet or Obsidian background.

Accent

Gold is our signature color, representing excellence, prestige, and confidence. It serves as a striking accent throughout our brand materials, adding vibrancy and distinction to an otherwise neutral foundation.

To provide versatility in design, Gold is supported by:

• Pale Gold – a lighter tint that brings softness and subtlety when needed.

• Burnt Gold – a deeper shade that adds richness and depth.

• Noble Orange - leaning into the warmth and vividness of the element.

• Pure Red - the most vivid accent colour.

Always use black text when it appears against a Gold background.

Application

Gold should be used sparingly as an accent to highlight key elements, ensuring it retains its impact. The neutral tones provide structure and clarity, supporting a consistent and elegant brand presence across all touchpoints.