04
Typography
04
Typography
04
Typography
Typography is a cornerstone of the Aurem identity system. We use the universal Saans font family to communicate effectively with our audience and Approach Mono Regular to convey precision and intelligence.
Typography is a cornerstone of the Aurem identity system. We use the universal Saans font family to communicate effectively with our audience and Approach Mono Regular to convey precision and intelligence.
Typography is a cornerstone of the Aurem identity system. We use the universal Saans font family to communicate effectively with our audience and Approach Mono Regular to convey precision and intelligence.
Fonts
Fonts
Saans is used throughout the majority of Aurem's verbal touchpoints, including our wordmark, titles, subtitles, and body copy. Approach Mono is used for short annotations and eyebrows.
Saans
APPROACH MONO
APPROACH MONO
Weights and styles
Weights and styles
To ensure coherence, we adhere to a restrained approach in selecting font weights and styles. The logo uses Saans Semibold. The rest of the brand uses a combination of Saans Semibold and Regular weights.
To ensure coherence, we adhere to a restrained approach in selecting font weights and styles. The logo uses Saans Semibold. The rest of the brand uses a combination of Saans Semibold and Regular weights.
Saans
Saans
Saans
SemiBold
SemiBold
Medium
Medium
Regular
Regular
APPROACH MONO
APPROACH MONO
APPROACH MONO
REGULAR
REGULAR
Usage chart
Usage chart
The usage chart provides guidelines for legible type setting across different contexts. However, adaptability is key, and designers should exercise discretion based on various factors such as mediums, scales, screen resolutions, materials, and production techniques.
The usage chart provides guidelines for legible type setting across different contexts. However, adaptability is key, and designers should exercise discretion based on various factors such as mediums, scales, screen resolutions, materials, and production techniques.
Screen
Size
Line-height
Kerning
Tracking
Word-spacing
00-20 px
140%
Metrics
0%
—
20-28 px
130%
Metrics
0%
—
28-48 px
120%
Metrics
-1%
—
48 px +
100%
Metrics
-1%
—
Download assets
Download assets
Saans and Approach Mono typefaces
Saans and Approach Mono typefaces
Saans and Approach Mono typefaces
